Synergy BIS

Logos & Branding

A logo refresh to bring the old Synergy logo into the present

 

 

As soon as I joined the company, I knew this would be my dream project. Our logo had not been updated to keep up with the times, and it had some clear issues with memorability and print or embroidery because of the small text. 

 

Drafts

Synergy Logo Draft 1

An infinity symbol to represent Synergy's motto: "One Partner, Infinite Potential"

Synergy Logo Draft 2

Similarly, this logo uses the S shape for Synergy, but gives a slight indication of an infinity symbol.

 

The final product

Synergy's new logo refreshes the original design while maintaining brand recognizability, ultimately creating a smooth transition and rebrand.

The new logo was adopted successfully at the end of 2022.