Synergy BIS
Synergy BIS
Logos & Branding
A logo refresh to bring the old Synergy logo into the present
A logo refresh to bring the old Synergy logo into the present
As soon as I joined the company, I knew this would be my dream project. Our logo had not been updated to keep up with the times, and it had some clear issues with memorability and print or embroidery because of the small text.
As soon as I joined the company, I knew this would be my dream project. Our logo had not been updated to keep up with the times, and it had some clear issues with memorability and print or embroidery because of the small text.
Drafts
Drafts
Synergy Logo Draft 1
Synergy Logo Draft 1
An infinity symbol to represent Synergy's motto: "One Partner, Infinite Potential"
Synergy Logo Draft 2
Synergy Logo Draft 2
Similarly, this logo uses the S shape for Synergy, but gives a slight indication of an infinity symbol.
The final product
The final product
Synergy's new logo refreshes the original design while maintaining brand recognizability, ultimately creating a smooth transition and rebrand.
The new logo was adopted successfully at the end of 2022.