SerendipiTea

Logos & Branding

A logo and packaging materials for a fictional brand, SerendipiTea, inspired by my mother's tea business

This personal project was my imagined redesign of my mother's tea business. As a part of the project, I wanted to create a new logo and packaging materials for the fictitious brand SerendipiTea

Logo Drafts

Draft 1

Incorporates S shape for SerendipiTea, indicating a teapot and mug intertwined.

Draft 2

Also incorporates the S shape using an actual letter "S" to form the semblance of two cups, one steaming and full and the other empty and pouring out the last drop.

Final Logo

The final logo includes the finished text, and is ready for print.

Packaging

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